Search Engine Marketing

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About Course

Search Engine Marketing (SEM) is a powerful digital marketing strategy focused on increasing a website’s visibility on search engine results pages (SERPs) through paid advertising. This approach involves using platforms like Google Ads and Bing Ads to bid on keywords that potential customers use when searching for products or services. SEM includes techniques like pay-per-click (PPC) advertising, which ensures your ads appear prominently, driving targeted traffic to your site. With the ability to target specific demographics, locations, and devices, SEM provides businesses with a cost-effective way to reach their ideal audience and measure the return on investment (ROI) accurately. By leveraging SEM, businesses can achieve higher search rankings, increased brand awareness, and ultimately, more conversions and sales. Embracing SEM is essential for staying competitive in the digital marketplace.

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What Will You Learn?

  • Understanding what is SEM
  • SEM Techniques
  • What is an Ideal audience

Course Content

Introduction To Search Engine Marketing

  • What is Search Engine Marketing?
    03:29
  • The SEM Auction
    05:13

What Makes The Difference?

Creating The Balance That Guarantees ROI

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